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More than Food

Print - Site Design - Digital Video - Social Content

This documentary style campaign positioned Big Y as more than just a store, but a neighbor. Just one of the thoughtful members of the community you know by name. One that shares the same values as the people who live, work and shop here. Where local means more than just a part of the country, but a part of who they are. Bringing together and sharing the collected stories, unique to Big Y and its community.