Dig In

The task was simple: Update the current design of the Big Y in-store publication.

What we delivered was a reimagined, redesigned, award winning magazine that captured the attention and imagination of our shoppers, but we didn’t stop there. We went above and beyond, creating a fully connected, editorially guided, content platform.

Combining fresh, vibrant visuals with a meticulously crafted editorial focus Dig in® was born. A omnichannel solution that provides timely, relevant content centered around food and beverage trends, recipe creation, the people of Big Y and a whole lot more. What started as a magazine became a communication ecosystem that delivered thematically connected, platform-specific content that guided shoppers from the printed page to website and social outlets to the store and back again.